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Trump’s trade policies are killing a Chinese fast fashion giant.
FAST FASHION HITS THE TARIFF WALL
Shein was once the go-to brand for fashion influencers.
The Chinese clothing giant had a seemingly unstoppable business model: scrape TikTok and Instagram for trending styles, churn out clothing and accessories cheaply and quickly, blast them on social media, and sell them directly to American consumers.
At its post-pandemic peak in 2022, Shein was valued at nearly $100 billion.
This week, the company finally went public in Hong Kong.
It was valued at $26 billion.
That’s a nearly $74 billion reduction in value.
So what the hell happened?
